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Maejo University International College
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Issue Date
Title
Author(s)
2023
TECHNOLOGICAL INNOVATION CAPABILITY IMPACTS TO FINANCIAL PERFORMANCE AND GROWTH PERFORMANCE OF SMES IN GUANGXI
Lianmei Jiang
;
Lianmei Jiang
;
Prapassorn Vannasathid
;
ประภัสสร วรรณสถิตย์
;
Maejo University
;
Prapassorn Vannasathid
;
ประภัสสร วรรณสถิตย์
;
prapassorn_v@mju.ac.th
;
prapassorn_v@mju.ac.th
2023
A STUDY ON THE RELATIONSHIP BETWEEN LIVE COMMERCE CONTENT AND CONSUMERS' IMPULSIVE BUYING BEHAVIOR FOR COFFEE PRODUCTS
Miaoling Huang
;
Miaoling Huang
;
Arunee Yodbutr
;
อรุณี ยศบุตร
;
Maejo University
;
Arunee Yodbutr
;
อรุณี ยศบุตร
;
yodbutr@mju.ac.th
;
yodbutr@mju.ac.th
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Subject
2
Economics
2
Management and administration
1
China
1
Coffee Products
1
Financial Performance
1
Growth Performance
1
Impulsive Buying
1
Live Commerce
1
Mind-flow Experience
1
SMEs in Guangxi
.
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Date issued
2
2023