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Maejo University International College
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Issue Date
Title
Author(s)
2024
RESEARCH ON ACCOUNTING PROFESSIONALS IN THE DIGITAL ECONOMY ERA
Kun Liang
;
Kun Liang
;
Chaiyot Sumritsakun
;
ชัยยศ สัมฤทธิ์สกุล
;
Maejo University
;
Chaiyot Sumritsakun
;
ชัยยศ สัมฤทธิ์สกุล
;
chaiyot_s@mju.ac.th
;
chaiyot_s@mju.ac.th
2024
FACTORS INFLUENCING PURCHASE DECISIONS THROUGH INTERNET CELEBRITY LIVE STREAMING E-COMMERCE AMONG GENERATION Z COLLEGE STUDENTS IN CHONGQING, CHINA
Taocheng Yang
;
Taocheng Yang
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Maejo University
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Sutthikarn@mju.ac.th
;
Sutthikarn@mju.ac.th
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Subject
2
Economics
2
Management and administration
1
Accounting talent
1
College Student
1
Competence
1
Digital economy
1
Generation Z
1
Internet Celebrity
1
Live Streaming e-commerce
1
Purchase Decision
.
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Date issued
2
2024