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Maejo University International College
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Issue Date
Title
Author(s)
2024
FACTORS INFLUENCING PURCHASE DECISIONS THROUGH INTERNET CELEBRITY LIVE STREAMING E-COMMERCE AMONG GENERATION Z COLLEGE STUDENTS IN CHONGQING, CHINA
Taocheng Yang
;
Taocheng Yang
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Maejo University
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Sutthikarn@mju.ac.th
;
Sutthikarn@mju.ac.th
2024
THE FACTORS INFLUENCING CONSUMER PURCHASING DECISION TOWARDS SHORT VIDEO INFORMATION FLOW ADVERTISING: A CASE STUDY OF DOUYIN PLATFORM
Jie Liu
;
Jie Liu
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Maejo University
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Sutthikarn@mju.ac.th
;
Sutthikarn@mju.ac.th
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Subject
2
Management and administration
1
Administrative and support servic...
1
Advertising Value
1
Business
1
College Student
1
Consumer Purchasing Decisions
1
Douyin
1
Economics
1
Financial and insurance activities
1
Generation Z
.
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Date issued
2
2024