1. DSpace at Maejo University

Browsing by Author Jie Liu

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Issue DateTitleAuthor(s)
2024THE FACTORS INFLUENCING CONSUMER PURCHASING DECISION TOWARDS SHORT VIDEO INFORMATION FLOW ADVERTISING: A CASE STUDY OF DOUYIN PLATFORMJie Liu; Jie Liu; Sutthikarn Khong-khai; ศุทธิกานต์ คงคล้าย; Maejo University; Sutthikarn Khong-khai; ศุทธิกานต์ คงคล้าย; Sutthikarn@mju.ac.th; Sutthikarn@mju.ac.th
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