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Browsing by Subject Short Video
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2024
THE FACTORS INFLUENCING CONSUMER PURCHASING DECISION TOWARDS SHORT VIDEO INFORMATION FLOW ADVERTISING: A CASE STUDY OF DOUYIN PLATFORM
Jie Liu
;
Jie Liu
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Maejo University
;
Sutthikarn Khong-khai
;
ศุทธิกานต์ คงคล้าย
;
Sutthikarn@mju.ac.th
;
Sutthikarn@mju.ac.th